What Henry Ford Taught Us About Writing Hot Copy That Makes MORE Money:
If you’re a business owner, and you’re creating content and sales copy for email, social media and/or sales pages, I’m willing to bet there are at least 3 different ocassions where you’ve wanted to throw your laptop out the window and say “screw this, people should just know and buy from me”. But there’s more that goes into creating copy that makes you money, and Henry Ford has some great one-liners that actually apply to writing hot copy that makes you MORE money, because it actually speaks to YOUR people.
Before you say “I’d rather poke my eyes out” – hear me out, give these a quick skim – yeah, see, I know you’re doing it, we all do… and let’s see which of these you can apply now shall we!
“Stopping advertising to save money is like stopping your watch to save time” – Henry Ford
Whether you’re doing organic content or paying for ads, when you’re promoting your product either way, it’s still essentially your “ad”. Not promoting at all because you’re afraid be “salesy” is like being afraid to check the time because you might be late.
Neither one makes any logical sense and both keep you further from your goals, big and small. So invest the time (and yes money if you need the help), in learning great copy to promote your business.
“You can’t build a reputation on what you’re going to do.” – Henry Ford.
Don’t tell us what you’re going to do, show us what you’re doing, showcase what you’ve done.
Show us the results.
I mean, you CAN tell us what you’re doing, but, there are so many other ways to be creative about it that will make you MUCH more successful. Not happy with your results, really LOOK at this one.
And yes, there are ways to show it in writing. Testimonials anyone? Case studies. Visuals. Video. Let your imagination lead the way.
“A market is never saturated with a good product, but is very quickly saturated with a bad one.” – Henry Ford
Don’t be the cheaper imitation of your “competition” – you’ll actually stand out more by creating a world-class product and communicating THAT effectively in your content and copy.
Don’t turn your business (or your copy) into a dollar store discount.
“If I had asked people what they wanted, they would have said ‘faster horses’.” – Henry Ford
If it was good enough for Henry (and for Steve Jobs who quoted him when it came to creating for Apple), it’s definitely good enough for you and me.
There’s a belief in the online world that if it’s not already out there, there must not be a market. And that’s simply not true.
If someone on OF can sell their farts in a jar, you can definitely sell your thing, but write your copy as something even better than or fantastically different from the “faster horses” already out there.
“Vision without execution is just hallucination.” – Henry Ford
Write your content and copy with the end in mind.
It reduces meandering, superfluous words. But also, don’t just think about it. I know you, you’ve got a million things going through your head at any given time. Get the words OUT of your head. You can clean them up later.
Write first, edit later.
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” – Henry Ford
Empathy isn’t just for hard times or people we know personally. Do you know the words THEY would use?
Write your copy to THAT, not what you think you know is best.
The bonus is that when you do, it makes that blinking cursor on the screen look a whole lot less daunting, and, it actually allows the words to flow out easier when you’re writing to, for and FROM their perspective instead of yours. Crazy how that works right?
And I can hear that sigh of relief from those who really DON’T want it to be all about you all the time. “I just want the work to matter.” I know, I feel you love – so much.
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford
Without money, there’s no business. We all get that yeah? We’ve seen what it looks like when things get tough for a business and they have to close due to not enough money coming in.
But, unless you’re one of those people where money is the main, and nearly only goal, putting that as the main goal post can actually be sending you into sabotaging behaviors without you even realizing it.
What if your content and copy was, in and of itself, done as an act of service?
Because it can be, and man, when it is, the way things start to click into place will blow your ever-loving-big-hearted-overthinking-mind!
“Quality means doing it right when no one is looking.” – Henry Ford
It’s easy to treat your content, and when in the biz weeds, your copy, like a smash and grab to just.get.it.done. But love, I promise you, your people can FEEEEEEEEEL that.
“What does not doing that look like in my copy though Sunshine sheesh!”
It looks like being ethical and speaking to the heart of your soul peeps in your copy to help, not hinder, to salve, not supply your ego, to show a solution, not create yet another problem or riddle for them to solve.
And love, writing hot copy that makes more money still gets to be easy – you still get to create from FLOW, you still get to be intentional and do what sits well with your soul. Can I get an amen?! 🙌
Bookmark this for when you need the reminder, save it to your One Tab or Second Brain for when you need that nudge, and let me know if this was what you needed to release the pressure-valve when it comes to creating copy for your business!
✨ Cheers to showing up in service and getting paid for the value you bring to your clients and the world! – Sunshine
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